Small Business Management: Creating a Sustainable

Small Business Management: Creating a Sustainable Competitive Advantage Now with SAGE Publishing Timothy S Hatten s Small Business Management Creating a Sustainable Competitive Advantage, Seventh Edition equips students with the tools they need to navigate the important financial, legal, marketing, managerial, and operational decisions to help them create and maintain a sustainable competitive advantage in small business Strong emphasis is placed on application with Experiential Learning Activities and application of technology and social media throughout New cases, real world examples, and illuminating features spotlight the diverse, innovative contributions of small business owners to the economy Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world New to this EditionExperiential Learning Activities provide students with hands on opportunities to practice their small business management skillsTech in Action boxes highlight how small business owners can leverage technology, big data, and social mediaIssues in Small Business boxes prompt critical thinking on current issuesSmall Business in Action videos showcase stories and interviews from a wide variety of small business ownersHow To videos provide students with instructions and examples of basic business tasks such as performing a breakeven analysis, understanding income statements, and forecasting demand

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